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Mount Saint Mary College    
 
    
 
  Jan 16, 2018
 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 4260 - Applied Marketing Management in Sport


Credits: 3
This course builds on BUS 1020   Marketing Principles to enhance students’ ability to utilize knowledge of essential marketing principles in order to analyze contemporary marketing problems and issues in the sport industry. The course will develop students’ abilities to formulate and implement a detailed marketing plan in the sport industry and to better understand the relationship of marketing to other business functions. It will emphasize the application of marketing concepts through the use of cases, simulations and/or projects
Students may not receive credit for both BUS prerequisites: BUS 4031   Marketing Management and BUS 4260   Applied Marketing Management in Sport.
Prerequisites: BUS 1020  , BUS 2500  , BUS 3020  /FIN 3020  , BUS 3030  /FIN 3030  



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