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Mount Saint Mary College    
 
    
 
  Sep 21, 2017
 
Undergraduate Catalog 2016-2017
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BUS 4031 - Marketing Management


Credits: 3
Analysis of problems encountered by firms in marketing goods and services. Emphasis is placed on marketing research and the formation of strategies to integrate product planning, pricing, distribution, promotion and service within the current socio-economic environmental framework.
Students may not receive credit for both BUS 4031   Marketing Management and BUS 4260   Applied Marketing Management in Sport.
Pre or Co-requisites:  ,
Prerequisites: BUS 1020  ,BUS 3020  /FIN 3020  , BUS 3030  /FIN 3030  



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