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Mount Saint Mary College    
 
    
 
  Oct 17, 2017
 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 1020 - Marketing Principles


Credits: 3
A comprehensive survey of the field of marketing, stressing the role of marketing in business and contemporary society. Topics include identifying market opportunities, marketing strategy, the marketing environment, consumer behavior and creating, communicating and delivering products and services that provide value for consumers and organizations. 
 



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