Business Management and Administration/Marketing (15 Credits)

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The marketing concentration is designed to prepare business majors for a wide variety of professional opportunities in the field of marketing. Business students who are seeking a concentration in marketing would take the following courses to supplement/replace business electives:

Marketing Concentration

BUS 3385 - Consumer Behavior Credits: 3
BUS 4031 - Marketing Management Credits: 3
BUS 4055 - Marketing and Management Research Credits: 3
Marketing Electives - Choose two of the following (6 credits)

BUS 3041   Retailing Management

BUS 3121   International Marketing

BUS 3171   Introduction to Electronic Commerce

BUS 4088   Advertising

BUS 4850/4860   Business Internship

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Business Management and Administration/Marketing (15 Credits)

Marketing Concentration