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Mount Saint Mary College    
 
    
 
  Sep 21, 2017
 
Undergraduate Catalog 2016-2017
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BUS 3121 - International Marketing


Credits: 3
A study of International Marketing as it applies to various regions of the world in both developed and underdeveloped countries. Consideration is given to changes in America’s policy in the international marketplace, earlier and more modern approaches to marketing, overseas business customs and practices, the impact of product marketing, new product planning, pricing, manufacturing and distribution and the development of annual marketing plans.
Prerequisites: Prerequisites: BUS 1020   Marketing Principles and ECO 1010   Macroeconomics



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