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Mount Saint Mary College    
  Nov 23, 2017
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 3121 - International Marketing

Credits: 3
A study of International Marketing as it applies to various regions of the world in both developed and underdeveloped countries. Consideration is given to changes in America’s policy in the international marketplace, earlier and more modern approaches to marketing, overseas business customs and practices, the impact of product marketing, new product planning, pricing, manufacturing and distribution and the development of annual marketing plans.
Prerequisites: Prerequisites: BUS 1020   Marketing Principles and ECO 1010   Macroeconomics

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