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Mount Saint Mary College    
  Feb 25, 2018
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 4088 - Advertising

Credits: 3
This course offers an analysis of the theory and effects of advertising with emphasis on understanding the role of persuasive communication in all forms of advertising. Basic advertising techniques, skills and processes are examined, as are the social and behavioral results and the ethical implications of advertising.
Cross-listed with: CMA 4088   
Prerequisites: ENG 1010  , ENG 1020   

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