Undergraduate Catalog 2016-2017 
    
    Jun 23, 2018  
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 4055 - Marketing and Management Research


Credits: 3
This course provides an Introduction to the fundamentals of research in Marketing and Management. Students will learn how to define a business problem, identify an appropriate research methodology, create and conduct a survey or experiment and analyze and report the results. A group project will allow students to apply their knowledge to a context or industry problem of their choice.
Prerequisites: (MTH 1400   OR MTH 1500   OR MTH 2300   OR MTH 2510 ) AND (CIT 1052   OR CIT 1002  OR MTH 1015 )  AND BUS 1010  , BUS 1020  ,ECO 1020 , MTH 2070  

  

 



[Add to Portfolio]