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Mount Saint Mary College    
  Jan 16, 2018
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 3385 - Consumer Behavior

Credits: 3
A study of the conscious needs and wants of the consumer as well as the deeper, possibly unconscious motives that drive consumer choices, applying contemporary topics in social and cognitive psychology to understand behavior related to buying and selling.
Cross-listed with: PSY 3385  
Prerequisites: BUS 1020   OR PSY 1010  

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