BUS 4260 - Applied Marketing Management in Sport

Credits: 3
This course builds on BUS 1020  Marketing Principles to enhance students’ ability to utilize knowledge of essential marketing principles in order to analyze contemporary marketing problems and issues in the sport industry. The course will develop students’ abilities to formulate and implement a detailed marketing plan in the sport industry and to better understand the relationship of marketing to other business functions. It will emphasize the application of marketing concepts through the use of cases, simulations and/or projects.
Students may not receive credit for both BUS courses: BUS 4031   Marketing Management and BUS 4260   Applied Marketing Management in Sport.
Prerequisites: BUS 1020  , BUS 2500  , BUS 3020  /FIN 3020  , BUS 3030  /FIN 3030

More Information

Choose a topic

Quick Links

Get Info

Interact

MyMSMC LINKS

BUS 4260 - Applied Marketing Management in Sport