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Mount Saint Mary College    
  Jan 16, 2018
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

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BUS 4130 - Integrated Marketing Communication Seminar

Credits: 3
Students will develop the ability to integrate the theory and practice of information technology, marketing and communication. They will create an integrated marketing campaign for an organization, service or program, which will serve as the culminating project for the course.
Cross-listed with: CMA 4130  
Prerequisites: CIT 2050.

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