BUS 4055 - Marketing and Management Research

Credits: 3
This course provides an Introduction to the fundamentals of research in Marketing and Management. Students will learn how to define a business problem, identify an appropriate research methodology, create and conduct a survey or experiment and analyze and report the results. A group project will allow students to apply their knowledge to a context or industry problem of their choice.
Prerequisites: (MTH 1400 OR MTH 1500 OR MTH 2300 OR MTH 2510 ) AND (CIT 1052 OR CIT 1002 OR MTH 1015) AND BUS 1010 , BUS 2075 ,ECO 1020 , MTH 2070

More Information

Choose a topic

Quick Links

Get Info

Interact

MyMSMC LINKS

BUS 4055 - Marketing and Management Research