BUS 2075 - Marketing Principles

Credits: 3
A comprehensive survey of the field of marketing, stressing the role of marketing in business and contemporary society. Topics include identifying market opportunities, marketing strategy, the marketing environment, consumer behavior and creating, communicating and delivering products and services that provide value for consumers and organizations.

Prerequisites: Completion of the College’s computer literacy requirement, BUS 1010 Introduction to Management, ACC 1060 Managerial Accounting and ECO 1020 Microeconomics.

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BUS 2075 - Marketing Principles