Interdisciplinary Studies/Integrated Marketing Communication

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Hegis Code 4901

Integrated Marketing Concentration

Integrated Marketing Communication is an interdisciplinary studies concentration, combining business, communication arts and computer science courses. It is designed to help students gain the capability to coordinate and integrate the many ways that organizations communicate with stakeholders. Students develop the skills to prepare and implement communication campaigns as well as the ability to formulate persuasive messages in the most appropriate channels.

Program Requirements for the Integrated Marketing Communication Concentration

BUS 1010 - Introduction to Management Credits: 3
BUS 1020 - Marketing Principles Credits: 3
BUS 3121 - International Marketing Credits: 3
BUS 3080 - Introduction to International Business Credits: 3
BUS 3150 - Organizational Behavior Credits: 3
BUS 3171 - Electronic Commerce Credits: 3
BUS 4031 - Marketing Management Credits: 3
CMA 2050 - Introduction to Public Relations Credits: 3
CMA 2310 - Newswriting Credits: 3
or
CMA 3100 - Writing for the Mass Media Credits: 3
or
CMA 3210 - Writing for Public Relations Credits: 3
CMA 3120 - Management Communications Credits: 3
CMA 4090 - Case Studies in Public Relations Credits: 3
CMA 4130 - Integrated Marketing Communication Seminar Credits: 3
CIT 2050
and
CIT 3550 - Web Page and Web Site Design Credits: 3
CIT 3700 - Systems Analysis and Design Credits: 3

Note

Within the General Education courses, the following courses are required:

CIT 1150
MTH 2070 - Elementary Statistics Credits: 3
PHL 3120 - Business Ethics Credits: 3

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Interdisciplinary Studies/Integrated Marketing Communication

Hegis Code 4901

Integrated Marketing Concentration

Program Requirements for the Integrated Marketing Communication Concentration

Note