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Mount Saint Mary College    
 
    
 
  Nov 22, 2017
 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

Interdisciplinary Studies/Integrated Marketing Communication


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Hegis Code 4901

Integrated Marketing Concentration


Integrated Marketing Communication is an interdisciplinary studies concentration, combining business, communication arts and computer science courses. It is designed to help students gain the capability to coordinate and integrate the many ways that organizations communicate with stakeholders. Students develop the skills to prepare and implement communication campaigns as well as the ability to formulate persuasive messages in the most appropriate channels.

Note


Within the General Education courses, the following courses are required:

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