Business Management and Administration/Marketing

Marketing Concentration

• BUS 3041 - Retail Management Credits: (3)
• BUS 4031 - Marketing Management Credits: (3)
• BUS 4088 - Advertising Credits: 3

• 3 credits electives in Business-Related fields (ACC, BUS, FIN)

• Choose 2 course from the following courses below

• BUS 4850/4860 - Business Internship Credits: (3, 6)
• CMA 4070 - International Advertising and Promotion Credits: (3)
• CMA 2050 - Introduction to Public Relations Credits: (3)
• BUS 4130 - Integrated Marketing Communication Seminar Credits: (3)