Undergraduate Catalog 2014-2015

Sep 18, 2025

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Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

Business Management and Administration/Marketing

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The Marketing Concentration is available to supplement/replace the electives in Business Management and Administration. 18 credits required.

Marketing Concentration

BUS 3041 - Retail Management Credits: (3)
BUS 4031 - Marketing Management Credits: (3)
BUS 4088 - Advertising Credits: 3
3 credits electives in Business-Related fields (ACC, BUS, FIN)
Choose 2 course from the following courses below
BUS 4850/4860 - Business Internship Credits: (3, 6)
CMA 4070 - International Advertising and Promotion Credits: (3)
CMA 2050 - Introduction to Public Relations Credits: (3)
BUS 4130 - Integrated Marketing Communication Seminar Credits: (3)

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