Undergraduate Catalog 2014-2015 
    Apr 20, 2019  
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

Interdisciplinary Studies/Integrated Marketing Communication

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Hegis Code 4901

Interdisciplinary Studies

A student who wishes to pursue a specific topic or theme that crosses disciplinary lines and for which there is no formal major at the college may choose to major in interdisciplinary studies. Any topic for which there are sufficient courses in the catalog to meet the requirements of the major may form the basis for an interdisciplinary major.

The interdisciplinary studies major shall consist of no fewer than 33 and no more than 48 credits. These credits shall be distributed in at least two and not more than three academic areas. There shall be no fewer than 9 credits in any area included in the major and 12 credits shall be at the upper-division level.

Aside from completing requirements for the major, students shall earn 39 credits of general education course requirements, as required for the degree and shall choose electives from other academic areas, so that the total number of credits earned will be at least 120.

Once a student decides to pursue this major, he/she contacts or is referred to the adviser for interdisciplinary studies. Under advisement, the student will design a major plan of courses for a major and for electives. This plan may include as many as 9 credits in life experience toward the major area.

The plan will then be presented to the division chairs or representatives of selected major disciplines for their approval.

The student should retain one copy of the major plan; one will be given to the adviser; and one will be forwarded to the Office of the Registrar.

The concentrations that follow represent established models of interdisciplinary study. They are not meant to be inclusive. In consultation with the adviser for interdisciplinary studies, the student may develop an interdisciplinary studies program with concentrations tailored to his/her interests and career aspirations.

Integrated Marketing Concentration

Integrated Marketing Communication is an interdisciplinary studies concentration, combining business, communication arts and computer science courses. It is designed to help students gain the capability to coordinate and integrate the many ways that organizations communicate with stakeholders. Students develop the skills to prepare and implement communication campaigns as well as the ability to formulate persuasive messages in the most appropriate channels.

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