Undergraduate Catalog 2018-2019 
    
    Dec 11, 2018  
Undergraduate Catalog 2018-2019
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BUS 4300 - Data Analytics


Credits: 3
Data analytics forms the competitive horizon in most business sectors. Appropriate compilation and evaluation of data determines competitiveness and is often the most valuable output of a successful commercial operation. The ability to analyze data, synthesize business models, and develop unique strategies creates significant advantages and barriers to entry. BUS 4300 will demonstrate how and where static data analytics, predictive modeling, and data visualization is implemented across different functional areas of a firm: marketing, finance and operations. Most importantly the course investigates where data analytics adds competitive value to the firm. Industry-standard analysis tools are introduced and case-based study is used to demonstrate data analytics, techniques and applications. Guest lecturers will be engaged to provide timely perspectives of industry application.
Lecture hours/Lab hours: 3
Prerequisites: MTH 2070  



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