Undergraduate Catalog 2018-2019 
    
    Mar 26, 2019  
Undergraduate Catalog 2018-2019
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BUS 3385 - Consumer Behavior


Credits: 3
A study of the conscious needs and wants of the consumer as well as the deeper, possibly unconscious motives that drive consumer choices, applying contemporary topics in social and cognitive psychology to understand behavior related to buying and selling.
Cross-listed with: PSY 3385  
Prerequisites: BUS 1020   OR PSY 1010  



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