BUS 4260 - Applied Marketing Management in Sport

Credits: 3
The course will develop students’ abilities to formulate and implement a detailed marketing plan in the sport industry and to better understand the relationship of marketing to other business functions. It will emphasize the application of marketing concepts through the use of cases, simulations and/or projects.
Students may not receive credit for both BUS prerequisites: BUS 4031  Marketing Management and BUS 4260   Applied Marketing Management in Sport.
Prerequisites: BUS 1020  Marketing Principles and BUS 2500  Introduction to Sports Management

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BUS 4260 - Applied Marketing Management in Sport