Undergraduate Catalog 2018-2019 
    
    Nov 21, 2018  
Undergraduate Catalog 2018-2019
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BUS 1020 - Marketing Principles


Credits: 3
A comprehensive survey of the field of marketing, stressing the role of marketing in business and contemporary society. Topics include identifying market opportunities, marketing strategy, the marketing environment, consumer behavior and creating, communicating and delivering products and services that provide value for consumers and organizations. 
 



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