The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Mount Saint Mary College    
 
    
 
  Jan 16, 2018
 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 4300 - Data Analytics


Credits: 3
Data analytics forms the competitive horizon in most business sectors. Appropriate compilation and evaluation of data determines competitiveness and is often the most valuable output of a successful commercial operation. The ability to analyze data, synthesize business models, and develop unique strategies creates significant advantages and barriers to entry. BUS 4300 will demonstrate how and where static data analytics, predictive modeling, and data visualization is implemented across different functional areas of a firm: marketing, finance and operations. Most importantly the course investigates where data analytics adds competitive value to the firm. Industry-standard analysis tools are introduced and case-based study is used to demonstrate data analytics, techniques and applications. Guest lecturers will be engaged to provide timely perspectives of industry application.
Lecture hours/Lab hours: 3
Prerequisites: MTH 2070  



[Add to Portfolio]