Undergraduate Catalog 2014-2015 
    
    Jul 15, 2018  
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

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BUS 4130 - Integrated Marketing Communication Seminar


Credits: (3)
Students will develop the ability to integrate the theory and practice of information technology, marketing and communication. They will create an integrated marketing campaign for an organization, service or program, which will serve as the culminating project for the course.
Cross-listed with: CMA 4130 
Prerequisites: CIT 2050.



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