Undergraduate Catalog 2014-2015 
    
    Jul 15, 2018  
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

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BUS 2075 - Marketing Principles


Credits: (3)
A comprehensive survey of the field of marketing, stressing the role of marketing in business and contemporary society. Topics include identifying market opportunities, marketing strategy, the marketing environment, consumer behavior and creating, communicating and delivering products and services that provide value for consumers and organizations. 
 
Prerequisites: Completion of the College’s computer literacy requirement, BUS 1010   Introduction to Management, ACC 1060   Managerial Accounting and ECO 1020   Microeconomics.



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